Phelps Mints $100 Million Worth of Olympic Gold
Now that Michael Phelps has achieved his Olympic quest of winning eight gold medals, a new quest begins: monetizing his Olympic success. Tiger Woods and Michael Jordan have transformed themselves from great athletes to global sporting brands. Phelps seeks to do the same.
Phelps’ agent, Peter Charlise, says that marketing requests have been rolling in daily, [...]
Posted on August 20th, 2008 by Ryan
Filed under: societal concerns, trend spotting | 3 Comments »